As digital marketers, we need to be thinking about things that could impact on the face of marketing. And one of the things that could have the biggest impact of all? Artificial intelligence.
AI and machine learning have the potential to completely change the face of internet marketing, rendering many older strategies obsolete even. Only by preparing for those changes, can you ensure that your websites manage to hold their position in the SERPs, that your advertising campaigns remain profitable, and that your services remain relevant.
And a lot of this stuff isn’t just speculation: it’s happening right now. AI is already making huge waves even though you might not realize it yet.
It’s affecting the way that SEO works, the tools and software we use, and the way that ads are displayed. AI is able to think faster and smarter than any human, and that’s especially true when it comes to internet marketing which is a data driven pursuit. An AI marketer can create endless amounts of content in a second – doing the work of hundreds of humans. All of that content will be perfect catered toward the target demographic. AI will run Google. It will manage entire business models. It will run AdWords. And it will run new tools we haven’t even dreamed up yet. The digital marketing singularity is just around the comer. This book will help you to prepare, and explain a number of concepts:
- Al vs Machine Learning
- How to conduct SEO now that Google is an “Al first” company
- Chatbots
- Programmatic advertising
- Big data
- RankBrain
- Digital assistants
- Data science
- SQL
- Latent Semantic Indexing
- The future of internet marketing
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